Golden Key Premium Skincare Products

Our Story

About Us

BEAUTY FACE – Professional Skincare & Wellness Since 2005

BEAUTY FACE is a trusted professional skincare and wellness brand founded in 2005 by May Tee Lay Gor, an accomplished entrepreneur, wellness advocate, educator, and business leader with more than 30 years of experience spanning skincare, wellness, healthcare, adult education, property investment, and business management.

Driven by a passion for helping individuals achieve healthier skin, enhanced wellbeing, and greater confidence, May established BEAUTY FACE with a clear vision—to provide effective, science-based skincare solutions that combine innovation, professional expertise, and holistic wellness principles.

Over the years, BEAUTY FACE has successfully developed and introduced more than 42 premium skincare, body care, wellness, and health supplement products, formulated with carefully selected ingredients and advanced technologies sourced from leading dermatological and cosmetic research laboratories in France, Korea, and other internationally recognized innovation centers.

Our Unique 7+3 Philosophy

At the heart of BEAUTY FACE lies our signature 7+3 Philosophy, a comprehensive approach to achieving healthy skin and overall wellness.

We believe that:

70% of beautiful, healthy skin is achieved through consistent daily skincare, proper nutrition, healthy lifestyle habits, wellness practices, and preventive self-care.
30% comes from professional treatments, personalized skincare programs, advanced therapies, and expert guidance.

By combining these essential elements, we help our clients achieve sustainable results, long-term skin health, enhanced wellbeing, and lasting confidence.

Trusted by Thousands

Today, BEAUTY FACE has proudly served more than 300,000 customers, supporting individuals from all walks of life in addressing a wide range of skincare and wellness concerns.

Our success is built on delivering:

Professional skin consultations
Personalized treatment programs
Premium skincare and wellness products
Advanced beauty technologies
Holistic wellness solutions
Ongoing education and customer support

Our commitment to excellence has enabled us to build long-lasting relationships with customers who trust us as their partner in beauty, health, and wellness.

Beyond Beauty: A Commitment to Lifelong Wellness

As part of the Golden Key Integrated Life family, we believe that true beauty begins with good health, knowledge, and self-care.

Beyond skincare and beauty solutions, we are committed to promoting:

Health and wellness education
Preventive healthcare awareness
Caregiver and eldercare training
Mental wellness and emotional wellbeing
Nutrition and healthy ageing programs
Professional development and lifelong learning

Through education, empowerment, and professional guidance, we help individuals make informed lifestyle choices that support healthier, happier, and more fulfilling lives.

Our Mission

To provide innovative beauty, wellness, healthcare, and educational solutions that empower individuals to achieve healthier lives, greater confidence, and lifelong wellbeing.

We are committed to integrating professional skincare, holistic wellness, preventive healthcare, and lifelong learning into a comprehensive ecosystem that supports individuals at every stage of life.

Our Vision

To be a leading integrated beauty, wellness, healthcare, and education organization that inspires healthier communities, empowers personal growth, and transforms lives through innovation, knowledge, and compassionate care.

Our Brand Promise

Golden Key – Where Skin Care, Beauty, Health, Wellness, and Education Come Together.

We believe that beauty is more than appearance—it is a reflection of health, confidence, knowledge, and wellbeing. By bringing together professional skincare, wellness solutions, healthcare support, caregiver training, and educational programs, we create meaningful opportunities for individuals to thrive and achieve their fullest potential.

Empowering Lives Through Beauty, Wellness, Caregiving, Education, and Lifelong Learning.

This commitment guides everything we do—from product development and professional treatments to health education and community outreach—helping people live healthier, happier, and more confident lives.

Retail Operations

The BEAUTY FACE retail service outlets are professionally managed by BF Health & Skin Care Global Pte Ltd, bringing together decades of expertise in skincare, wellness, customer care, and professional beauty services.

Through our network of service outlets, educational initiatives, and wellness programs, we continue to deliver trusted solutions that support the health, beauty, and wellbeing of our customers and communities.

About Our Founder – May Tee Lay Gor

May Tee Lay Gor is an accomplished entrepreneur, educator, wellness advocate, and business leader with more than 30 years of experience spanning supply chain management, property investment, wellness, beauty, healthcare, training, and adult education.

She holds qualifications in Business Management, Beauty & Cosmetology, and Traditional Chinese Medicine Studies, and is a certified ACTA and WSQ Trainer in Singapore. Her diverse professional background enables her to bridge the fields of business, health, wellness, and education, creating innovative solutions that improve lives and empower communities.

Prior to founding BEAUTY FACE, May held a management position with one of Singapore’s leading OEM manufacturing companies, where she oversaw supply chain operations for globally renowned brands including The Gap, Old Navy, Banana Republic, H&M, C&A, Timberland, and Walt Disney. This role provided her with extensive expertise in international sourcing, manufacturing, quality assurance, logistics management, and operational excellence.

Since 1996, May has also been actively involved in the real estate industry, earning recognition as a Top Producer and consistently achieving outstanding sales performance through her commitment to professionalism, customer service, and results-driven strategies.

In 2005, she founded BEAUTY FACE, with a vision of helping individuals achieve healthier skin, improved wellness, and greater self-confidence. Under her leadership, the company has successfully developed and launched more than 42 skincare, wellness, healthcare, and nutritional supplement products, while expanding into retail operations, branding, product innovation, digital commerce, training, and international business development.

Beyond her business achievements, May has devoted more than 22 years to volunteer and community service, supporting initiatives in wellness education, caregiver development, healthy ageing, preventive healthcare, and lifelong learning. Her passion for empowering others has made her a respected mentor, trainer, and advocate for holistic wellbeing.

Throughout her career, she has also served as a Beauty Pageant Judge, Professional Trainer, Business Consultant, and Wellness Educator, sharing her expertise across multiple industries and helping individuals unlock their full potential.

Areas of Expertise

Healthcare. Wellness & Education

Healthcare and Eldercare Services
Caregiver Training and Support
Wellness, Beauty, and Holistic Health
Traditional Chinese Medicine Wellness Concepts
Chronic Pain Management and Wellness Solutions
Health and Nutrition Education
Preventive Healthcare and Healthy Ageing

Training & Adult Education

ACTA and WSQ Adult Education Training
Learning and Development Program Design
WSQ Service Excellence
WSQ Sales Performance
WSQ Personal Makeup and Grooming
Provide Advice on Spices for Health
Cybersecurity Awareness and Digital Literacy Training

Business & Leadership

Entrepreneurship and Business Development
Supply Chain and Operations Management
Retail Operations and Customer Experience
Product Development and Brand Management
Digital Commerce and Marketing
Property Investment and Real Estate Sales
Strategic Partnerships and Business Growth

Personal Mission

To inspire confidence, promote wellness, and empower individuals through beauty, healthcare, education, and lifelong learning.

May believes that true success is measured not only by business achievements but also by the positive impact made on individuals, families, and communities. Through her work, she continues to champion the values of health, knowledge, compassion, and personal growth—helping people live healthier, happier, and more fulfilling lives.

"Empowering Lives Through Beauty, Wellness, Caregiving, Education, and Lifelong Learning."